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Top 10 First World Problems of a Developer (and their counterparts)

Jan 27th, 2016 Technology, Web Kartik Godawat 6 min read

First World Problems, also known as ‘White Whine’,  are frustrations or complaints that are only experienced by privileged individuals in wealthy countries. Recently, I happen to observe a few problems that I *whine* about or which are very frequently observed by a John-Doe software developer working in a metro city like Bangalore. Only 30Mbps Wifi – That simply isn’t acceptable and combined with a latency of 80ms….

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How this Holiday Season is changing E-commerce trends?

Jan 20th, 2016 Ecommerce, Technology Nooman Mohammed 4 min read

Time and again, statics prove that the holiday season is a great time for not just shopaholics, but retailers ( both e-commerce and physical store).  But, you might be surprised on how many trends are changing over the last couple of years. According to a recent report that got published: This year’s holiday sale at physical retail stores ebbed at an estimate of 11.9% compared to…

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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B2B – Who’s getting it right? And how…

Dec 14th, 2015 Ecommerce, Technology, Web Smriti Kumar 5 min read

While it is definitely true that there is a thin line of difference between B2C and B2B e-commerce customer experiences, what separates the two is essentially the motivation of the buyer. In the case of B2B, people are mostly visiting your store because more often than not, it’s their job. Therefore, 70% of your site activity should be focused on easing your customer’s process of…

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Improving E-commerce ROIs: Does the Problem lie with Store UX / UI or Back end Engineering?

Dec 14th, 2015 Ecommerce, Technology, Uncategorized, Web achintya gupta 5 min read

As business owners, we measure key e-commerce metrics to evaluate the overall performance of the store. However, these metrics give you a picture of the holistic store performance that can be a combination of performance of your site design, back end engine, pricing, catalogue, marketing communication among others. For example: if your cart abandonment rate is increasing, it might be as a result of pricing…

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Multi-lingual E-commerce Sites: A Path Breaking Trend waiting to take over India

Dec 8th, 2015 Ecommerce, Technology, Web Subhash Kasturi 3 min read

We know for a fact that more than 70% of the world does not just speak in one language. In addition, many of these people aren’t even using the internet in English. While several big names in the e-commerce arena are innovate by the second, are we trying to fit in round pegs in square holes? Can a small tweak to newer additions turn out…

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3 Essential Ingredients to an E-commerce B2B store

Nov 23rd, 2015 Ecommerce, Technology, Web Smriti Kumar 4 min read

In recent times, there has been a paradigm shift in the way Business to Business (B2B) e-commerce marketing is transforming. Still a rookie in this recent explosion, B2B e-commerce are still mirroring the process and functionality of their well-established cousins – B2C e-commerce. While Amazon.com needs no introduction these days, Alibaba is simultaneously catching up. However, one necessarily isn’t able to differentiate between what these…

Social Media

Ping-o – Why social word-of-mouth is the buzzword right now!

Oct 26th, 2015 Ecommerce, Technology, Web Smriti Kumar 3 min read

Word-of-mouth 1993 –  You and your extended family go out shopping for a wedding. You take multiple opinions and buy that gorgeous dress that everybody approves of. Word-of-mouth 2000 – You buy a mixer and it works great for the next two years. You recommend it to your friend, who, if satisfied with the product, further recommend it to another friend Word-of-mouth 2015 – You…

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10 things common between Software Development & MasterChef

Oct 21st, 2015 Technology, Uncategorized, Web Kartik Godawat 4 min read

Last weekend, I stumbled onto Masterchef Australia while shuffling endlessly on TV. Having absolutely zero interest in cooking, I never thought I would watch such a show, but ultimately, I ended up watching the complete episode. The most intriguing realization I had, was that, I never realized how cooking can be so identical to software development. Really! Here are some of my observations: You don’t…

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