In pursuit of appiness

In Pursuit of Appiness…

Feb 25th, 2015 Ecommerce, Elevating Apps, Mobile, Technology Subhash Kasturi 4 min read

Like we discussed earlier, a mobile app for small business and retail stores not just helps bridge the gap between offline and online experiences, but also triggers engagement and interaction with your customers. Yet, rather than developing a simple mobile-friendly replica of your website or just simply adding basic e-commerce capabilities to the mobile user experience, more enterprises are moving towards developing a convenient smart…

Does a retail store really need an app

Does a Retail Store really need an App?

Feb 18th, 2015 Ecommerce, Elevating Sites, Mobile, Technology Subhash Kasturi 2 min read

Here’s the hard-hitting reality. In the last year alone, there has been an increase of more than 247% in shoppers using apps to make their purchases. It’s also not surprising to know that 79% of smart device owners are also smart device shoppers. Despite retailer worries, the growth of online shopping has not lead to the death of physical store customer engagement. In fact, online…

Mobile Mind Shift

Mobile Mind Shift – What’s the IDEA?

Feb 17th, 2015 Ecommerce, Mobile, Technology, Uncategorized Kaushal Sarda 5 min read

It’s true that there’s nothing constant like change. In the last one year, there has been a terrific 166 % increase in customers using their devices to access information. Booking a movie ticket, knowing the name of that tune, or managing bank accounts; your customers are living in the undeniable transition of accessing information through their mobile devices instead of using their desktops. Today, what…


How a Beacon powered app made 4YFN event more engaging

Jul 1st, 2014 Design, Ecommerce, Mobile, Technology, Web Kaushal Sarda 1 min read

  iBeacon –and the Beacons–, an innovative proximity-based localization system that uses a Bluetooth Low Energy (BLE) connection allows you to turn static facilities into interactive environments 4YFN, the international entrepreneurship conference organised by Mobile World Capital and that took place in Barcelona was the first European event to integrate the Beacon technology into a user experience. 20 devices were strategically placed throughout the venue….

virgin mobile

Cheers for all the years ! – How Virgin mobile nailed email

Jun 17th, 2014 Ecommerce, Mobile, Technology Kaushal Sarda 3 min read

The Problem: Virgin mobile focused on making their loyal customers feel loved. But they had to achieve this by avoiding any cheap, gimmicky promotions and deliver their message in a special, creative way. The Idea: They created a direct campaign celebrating the day each loyal customer signed up with Virgin Mobile – They termed it the ‘Virgin Mobile birthday’ How it Worked: 1. Receive EMAIL: Over 50,000…


Got a Car? Now you need some apps !

May 18th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 8 min read

Smartphones are changing our lives: the way we think, the way we plan (or don’t) and certainly the way we use our cars. At the intersection of the smartphone and the automobile lies a vast opportunity for increases in speed, efficiency and entertainment. That’s where the car apps come in. The list isn’t comprehensive or all-inclusive, but it’s a few of the most useful and…


Be More Dog – Why O2 got people to play frisbee with a dog-like cat

May 11th, 2014 Ecommerce, Elevating Campaigns, Mobile, Technology, Web Kaushal Sarda 4 min read

 O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog. People who visited were met by a…


Brand Utility Apps: An opportunity for brands to leverage technology to create true brand affinity

May 7th, 2014 Ecommerce, Mobile, Technology, Web Kaushal Sarda 4 min read

In the hyper clutter space of advertisement what differentiates a good ad in interaction. So they key thing is that once a brand has been able to catch someone’s attention through an ad they just can’t afford to waste the opportunity. This is where digital marketing ads a lot of value. The medium lends well to triggering engagements and can be used to ‘help’ or…

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