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Make mobility, not mobile the success mantra for your brand.

Feb 11th, 2015 Ecommerce, Elevating Brands, Elevating Sites Kaushal Sarda 5 min read

Ubiquitous mobile infrastructure and the sudden explosion of smart devices are enabling businesses to leverage mobility in previously un-imagined ways. Think of the year 2000. The word mobile app was practically non-existent. Cut to 2015 and there are more than 2 billion apps available for download. With this exponential technological growth, the demands of the user go beyond just the functionality of a basic app. Not…

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How much does a fan truly cost a brand on FB?

Jan 13th, 2015 Elevating Brands, Info-graphics, Infographics, Technology Kaushal Sarda 2 min read

Leading brands across verticals including FMCG and Retail are spending a great deal to get their brands visible on Facebook. But are they on the right path? To analyze the correlation between fans and the time that they spend on their favourite brand on Facebook, Kuliza decided to run a check on the Indian brands social media effectiveness. The results were an eye-opener. We deduced…

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