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Kuliza Design Manifesto

Nov 30th, 2016 Culture, Design Anindya Kundu 1 min read

Over the five years that the Design team evolved in Kuliza, we have consistently fine-tuned our approach to creative problem solving. Bringing together our Design ideology to form this Kuliza Design Manifesto, we believe and strive to uphold the same in all our projects.

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Design Learning from ‘United States Of Burgers’

Nov 24th, 2016 Design, Uncategorized Anindya Kundu 5 min read

A couple of days ago I chanced upon this documentary on American food. The host Todd Fisher travels around the USA to discover the best burgers the country has to offer. The documentary really intrigued me with its focus on culinary history and brilliance of a simple food item. Here’s the youtube link for the documentary for those interested. https://youtu.be/ck3sn-ObJGE As a Design lead myself,…

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White Paper: The New Age Digital News Consumer – What do they look for in digital media?

Jun 20th, 2016 Design, Technology, Uncategorized, Web Deepika Nayak 6 min read

Executive Summary In recent times, access to digital media and the online environment has intrinsically changed the behavior of consumers. Increasingly, consumers have access to information on multiple platforms served to them on a digital silver platter. The consumption patterns of digital media hold the key to understanding what the new age consumer needs and consequently providing them with information that makes them return for…

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Kuliza @ IIM Bangalore: How to build great products?

Mar 7th, 2016 Culture, Design, Technology, Web achintya gupta 1 min read

First of all, thanks IIM Bangalore for hosting us! Kaushal and I had a really exciting weekend at IIM Bangalore conducting a workshop for the B-School students on ‘How to build winning products’. The whole idea behind the workshop was to help the bright minds understand what goes into building great tech products based on our learnings from helping multiple startups and enterprises. Since many…

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Personas in Design – 101

Jan 13th, 2016 Design, Ecommerce, Technology, Web Deepika Nayak 4 min read

In the design world, Personas are a hot buzzword right now. A persona in psychology is a social role or a character played by a character. The word originated from latin for a theatrical mask. Personas in design represent a set of users who exhibit similar behavioural characteristics and are used to communicate needs and summarise observed patterns and trends which can then be analysed in…

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12 things to keep in mind while providing great UX

Sep 22nd, 2015 Design, Ecommerce, Web Subhash Kasturi 5 min read

All along, I thought of UX as finding that sweet spot between the way a user interacts with the product and what the brand wants to communicate to their customer, and then, bridging the gap between these two domains. Think of the simplicity of google or the seamlessly experience of Apple products. Today, the ability to put yourself in your customer’s shoes and to observe…

User experience

Designing for e-commerce

Sep 15th, 2015 Design, Ecommerce, Web Deepika Nayak 6 min read

E-commerce is now a day-to-day term in the lives of people. In the last five years, e-commerce globally has moved leaps and bounds between selling books and clothing to selling groceries and niche items such as art and jewellery. With a wide range of products and services playing a myriad of roles in an individual’s life, let’s look at how we should be designing for…

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E-commerce UX: 7 practices we never overlook

Jul 19th, 2015 Design, Ecommerce, Web Subhash Kasturi 4 min read

Let me be crisp with my introduction. At Kuliza we work on a lot of UX. We also build a lot of e-commerce stores. Here, the intersection of UX with e-commerce is what gives Kuliza the real edge over others. Here is a glimpse into how UX works at our e-commerce labs: Omni-channel, but customized to device: Yes, we do build omni-channel e-commerce applications. However,…

Wear the customer

Wear the Customer’s Shoes

Jun 17th, 2015 Design, Ecommerce, Technology, Web Kaushal Sarda 7 min read

On the day of a match, as you whisk past that busy road, you will find a crowd surrounding an electronic store. Common sight? Similarly, as you browse through Flipkart to find the product you are looking for, several times you will also hover over similar products to see how you can compare the two. Caught your eye? That’s exactly what brands want to do….

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Why Einstein’s child-like awe is exactly what we need in creativity

Jun 17th, 2015 Culture, Design, Uncategorized Kaushal Sarda 4 min read

There are few things in the world that shape the human experience as profoundly and pervasively as creativity. Creativity drives people in every aspect – be it Science, Technology, Medicine or Business. However, creativity does not dawn upon us one fine morning. It’s a form of self-expression that accompanies us very early on in our lives. A blank sheet of paper decorated with incoherent crayon…

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