CRO – Everything you Need to Know – Part I

Jan 28th, 2015 Commerce, Ecommerce, Technology, Web Subhash Kasturi 7 min read

Now that you have some idea of what CRO is, let’s dive deeper into how optimization can benefit you and help you boost your website. Often one of the biggest challenges has little to do with the website itself and more to do with brand support. In the case, the first step would be to identify the biggest optimization challenge without considering CRO. This could…


Say Hello to Conversion Rate Optimization

Jan 21st, 2015 Commerce, Ecommerce, Technology Subhash Kasturi 1 min read

Conversion is that one action-interaction that you would like your customer to take which could include : Fill in personal details/contact details Download your app Make a phone call Make a purchase and many more.. Now, conversion rate optimization (CRO) is the art of achieving a greater number of web visitors to take action. It is basically… A structured approach to boost your website Dependent…


E-commerce High Five’s this Christmas!

Jan 6th, 2015 Commerce, Technology Kaushal Sarda 5 min read

It’s time of the year again.  With the festive season around the corner, consumers don’t mind spending and this creates big opportunities for brands and businesses. However, have you considered these easy, value for money, highly profitable solutions that could paint this holiday season merrier than it already is? Checkout flow with Social login When it comes to E-commerce stores, cart abandonment continues to remain…

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