camp_blog1_img1 O2 was looking for a way to promote their mobile-centric telecommunications brand in a new and different way. They found inspiration in dogs. Dogs are playful and perceived to view life as one big adventure. O2 worked with agency VCCP and the Moving Picture Company to develop this campaign to prompt customers to embrace their inner dog.

People who visited were met by a cat that adopts an eager, dog-like outlook. The cat begs visitors to connect their mobile devices and play a multi-platform game of Frisbee. Key Positive of Campaign: The campaign moved beyond the typical tap or click, incorporating gestures while taking advantage of improvements in mobile browsers. This resulted in a very engaging interaction and also created an association between O2 and cutting edge mobile technology.


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Visitors: 780,902
Frisbees thrown: 404,800
Dog bombs created: 33,000