While popular e-commerce frameworks come with a lot of advantages to make our lives easier, it is equally important that you are aware of their challenges. Here, I will be discussing some of the challenges that accompany e-commerce framework Magento:

  1. Magento does not have a segregation for the presentation layer. This makes it impossible to create unique user experiences. True, there are some possible themes (free and paid) but the issue they still have same user experience. The popularity of Magento also adds to the “look-the-same” stores everywhere.
  2. Magento does not provide APIs. The mobile apps which are provided as standard are very primitive and does not let you customize. Hence, overall good mobile apps cannot be built on Magento framework.
  3. Custom multi-stores and true omni-channel stores cannot be built again because of lack of APIs.
  4. Slower than other frameworks. Even after enabling the Varnish / Nginx / Redis the sites tend to be slower than anything else.
  5. Magento search is not optimal. Moreover, the paid-plugins available are not built for search through ecommerce stores. Those are more generic website searches.
  6. Since presentation layer has no flexibility due to a lack of SOA, personalized stores or experiences cannot be built
  7. Magento does not have an in-built data process engine. Plugging-in external APIs is not easy.
  8. Magento does not support marketplaces, B2B2C or B2B stores. Some plug-ins are available, but they come with their limitations.
  9. Magento framework is built with a generic audience in mind. Heavy customizations (resulting in slow performance) is needed to make it revenue-centric.

    Mark your calendars for 1st Sep, 2015 as Kuliza will be at the iMedia Summit for an all exclusive workshop ‘How Technology, Design and Product mindset can help retailers create smart e-commerce stores’. Don’t forget to register yourself! Kuliza builds world class digital products for commerce & media centric businesses.