M-commerce is not just a platform that is an ‘additional feature’ for retailers. A recent Forrester research indicates that the sale of smart phones has increased by 18% in the year 2015 from the previous year and the sale of smartphones indicates a growth of 57% in purchases.

With mobile’s stake rooted so deep in the soil, it is critical that retailers embrace and support their customers with mobile platforms which provide great user experience and flexibility to stay ahead of the innovation curve tomorrow. However, with the majority of this community not taking the domain of m-commerce seriously, there is a lack of awareness and expertise with respect to how the seeds to m-commerce should be sown. With this, unfortunately comes m-commerce failures.

Before you go ahead and spend hours pondering on where you might be going wrong, here are a few hints to get you on the right track.

Platform Considerations: Apart from the know-hows of the difference in screen sizes and resolutions between a desktop and a mobile, there is more than just meets the eye. Know that your customer is somebody exposed at least to 25 apps on their phone. Their entry to your site will not always be from a search engine or your app. Take for instance Cooliyo or Stylecracker which provides customers with several e-commerce retailers or marketplaces to choose from. This means that you need to up your game when it comes to user experience and this should be optimized to suit all conditions.


Mobile Experience: In case you haven’t already realized, a mobile experience is miles apart from desktop cousins. They’re pocket-friendly and can be accessed on the go, the interface needs to be intuitive and infinitely customizable. Owing to smaller screens and harder-to-finds product details translates to ever increasing dropouts. A very small fix like eliminating a redundant entry field gets results. Another good practice to is to make the homepage scanable as this will be the first point to contact for your customer. Avoid the confusing eye path that results from placing umteen graphical elements. In general, the more number of mobile website’s features, the more likely the experience should be significantly different from the desktop experience.


Beta Testing:  Why get somebody to exclusively test your app when you can handle it yourself, right? Wrong. There are more reasons than one why beta testers are important: They offer a third person perspective from the domain of you don’t even know what you don’t know. It’s not just the bugs that form the challenges either. Have you ever considered if users are clearly able to distinguish the clickable from the non-clickable items? Or that users find it difficult to initiate a guest checkout? Because you’re so closely associated with the app, it’s harder for you to be able to pinpoint these high-level flaws.

Thus, getting m-commerce right tends to be very resource-demanding, as you account for all of the nuances. But the opportunities are great. This is a new world, and it will take time before best practices stabilize. Spending time and money on a mediocre m-commerce is wasteful. Yes, making the platform great will require significant investment, but the potential payoff is high, too. If you’d like to know more about developing a mobile app, please feel free to get in touch with us here or if you’d like to just inform yourself a lot more on m-commerce , click here.